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스튜디오 이온, 혁신적 버추얼 프로덕션 기술로 디지털 아티스트 ‘웨이드(WADE)’의 브랜드 콜라보 견인

Studio Ion drives brand collaboration of digital artist 'WADE' with innovative virtual production technology

2024.05.13

스튜디오 이온, 혁신적 버추얼 프로덕션 기술로 디지털 아티스트 ‘웨이드(WADE)’의 브랜드 콜라보 견인
Studio Ion drives brand collaboration of digital artist 'WADE' with innovative virtual production technology

- 차세대 버추얼 프로덕션 기술로 가상과 현실 오가며 왕성하게 활동 중인 IPX의 ‘웨이드(WADE)’ 

- 스튜디오 이온이 자체 개발한 언리얼 엔진 기반 RVP(Realtime Virtual Production) Pack 기술 접목

- 혁신적 제작 속도와 압도적 영상 퀄리티로 DJ 믹싱 영상, 브랜드 콜라보 영상 등 호평


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▲ 디지털 아티스트‘웨이드’의 DJ 믹스영상 (이미지=스튜디오이온 제공) 


(스튜디오이온=2024/05/13) 하이엔드 Full 3D 애니메이션전문기업 스튜디오 이온(대표 강대일)이 자체개발한 실시간 버추얼 프로덕션 기술을 기반으로 한 압도적인 영상 퀄리티로 디지털 아티스트 ‘웨이드(WADE)’의 성공적인 브랜드 콜라보를 견인하고 있다.


 

웨이드는 디지털 IP 엔터테인먼트기업 IPX(옛 라인프렌즈)가 지난 2022년 선보인 버추얼 캐릭터 IP(지식재산권)다.


 

IPX의 웨이드캐릭터 공개 이후, 스튜디오 이온은 자체 개발한 실시간 버추얼 프로덕션(RVP∙Realtime VirtualProduction) 기술이 적용된 웨이드의 DJ 믹스 영상과 인터뷰 영상 등 각종 브랜드캠페인 영상을 제작하고 있다. 특히 캐릭터와 소품, 배경까지 100% Full 3D CG로 제작된 웨이드 DJ 믹싱 영상을 매주30분 분량으로 제작하면서, 제작 기간을 혁신적으로 단축한것은 물론 작품의 퀄리티 역시 대폭 향상시켰다는 것이 IPX 담당자들의 평가다.


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▲ DJ의 저글링 모션까지 실제처럼 완벽하게 구현했다는 평을 받고 있는 디지털 아티스트 '웨이드'의 DJ 믹스 영상. 

캐릭터, 소품, 배경까지 모두 Full 3D CG 애니메이션 영상으로 제작됐다. (이미지=스튜디오이온제공) 


 

스튜디오 이온은 이러한 기술력을 토대로 지난해 9월에 선보인 웨이드의 ‘자각몽(LUCIDDREAMING)’ 테마의 성수동 팝업 ‘WADESIDE LUCID DREAMING in Seoul’에서공개된 영상 콘텐츠로도 큰 호평을 받았다. 웨이드의 손가락 움직임부터 표정 변화, 몸짓까지 디테일한 표현을 비롯해 실사에 가까운 배경 그래픽 퀄리티로 수준 높은 완성도를 선보이면서, 100% 언리얼 엔진(3D 비디오게임 소프트웨어)을 활용한 FULL 3D CG 기술로 영상 효과를 극대화했다는 게업계의 평가다.


 

스튜디오 이온의 언리얼 엔진기반 FULL 3D CG 제작 기술은 이미 업계에서는 정평이 나있다.해당 기술력을 인정받아 2021년에는 에픽게임즈로부터 메가그랜트 상을 수상하기도 했다.


 

스튜디오 이온은 앞으로도 웨이드의DJ 믹스 영상 및 성수동 팝업 영상 등과 같은 브랜드 캠페인 콘텐츠 제작에 주력하는 한편 웨이드의세계관 구축 및 캐릭터 스토리 개발 등에도 협업을 이어갈 예정이다. 웨이드의 다양한 활동 영상은 @worldwide.wade 인스타그램 계정 및 @worldwide_wade유튜브 계정에서 만나볼 수 있다. 


 

강대일 스튜디오 이온 대표는 “최근 실시간 렌더링 기술 기반의 버추얼 프로덕션에 대한 활용도가 다양화되면서 업계의 관심이 높아지고 있다”며 “버추얼 프로덕션은 영화, 드라마산업에서 프리비즈, 버추얼 아트, 온셋 비주얼라이제이션, 버추얼 스카우팅, IC VFX 등 확장성이 무궁무진하다. 스튜디오 이온은 업계 최초로 언리얼엔진 기반 풀 프로덕션 파이프라인(FULLPRODUCTION PIPELINE)을 구축하면서 일찌감치 기술 차별화를 구현했다”고 말했다.


 

스튜디오 이온은 리얼타임 버추얼 프로덕션을 기술을 통해 개발해영상 제작 기간을 혁신적으로 단축한 것은 물론 작품 퀄리티가 한층 향상된 Full 3D CG 영상을선보이며, 차세대 3D 애니메이션 스튜디오로 주목받고 있다. 이러한 기술력을 바탕으로하이퍼-리얼리스틱 리얼타임 애니메이션(Hyper-RealisticRealtime Animation)이라는 새로운 장르를 개척하며 해외 프로덕션의 러브콜을 받고 있다.

- IPX's 'WADE', which is active in virtual and real life with next-generation virtual production technology 

- Studio Ion incorporates its own Unreal Engine-based Realtime Virtual Production (RVP) Pack technology 

- With innovative production speed and overwhelming video quality, favorable reviews such as DJ mixing videos and brand collaboration videos are available 



  DJ Mix Video of Digital Artist 'WADE' (Image = Provided by Studio EON) 


(Studio EON = 2024/05/13) Studio EON (CEO Kang Dae-il), a high-end full 3D animation company, is leading a successful brand collaboration with digital artist 'WADE' with overwhelming video quality based on its self-developed real-time virtual production technology.

 

WADE is a virtual character IP (intellectual property) introduced in 2022 by digital IP entertainment company IPX (formerly Line Friends).

 

Since the unveiling of WADE's character on IPX, Studio EON has been producing various brand campaign videos, such as WADE's DJ mix video and interview video, using its own Realtime Virtual Production (RVP) technology. In particular, IPX officials say that the production of 30 minutes of DJ WADE's mixing video, which was produced with 100% full 3D CG including characters, props, and backgrounds, not only innovatively shortened the production period but also greatly improved the quality of the work.



 

  A DJ mix video by digital artist 'WADE', who has been praised for perfectly realizing the DJ's juggling motion.

Characters, props, and backgrounds were all created with Full 3D CG animation videos. (Image = Provided by Studio EON)

 

Based on this technology, Studio EON received great acclaim for its video content released at WADE's 'LUCID DREAMING' pop-up 'WADESIDE LUCID DREAMING in Seoul' in Seongsu-dong, which was released in September last year. WADE's finger movements, facial expressions, and gestures are detailed, as well as the background graphics quality that is close to reality, while maximizing the video effects with FULL 3D CG technology using 100% Unreal Engine (3D video game software).

 

Studio EON's Unreal Engine-based FULL 3D CG production technology is already well-known in the industry. In recognition of its technology, it received a Mega Grant Award from Epic Games in 2021.

 

Studio EON will continue to focus on creating brand campaign content, such as WADE's DJ mix video and Seongsu-dong pop-up video, while also collaborating on WADE's worldview and character story development. You can find videos of WADE's various activities on @worldwide.WADE's Instagram account and @worldwide_WADE YouTube account.

 

Kang Dae-il, CEO of Studio EON, said, "Recently, the industry's interest in virtual production based on real-time rendering technology has been increasing as the use of it has diversified," adding, "Virtual production has infinite scalability in the film and drama industry, including previs, virtual art, on-set visualization, virtual scouting, and IC VFX. Studio EON established the industry’s first unreal engine-based FULL PRODUCTION PIPELINE, which differentiated its technology early on."

 

Studio EON has developed real-time virtual production through technology to innovatively shorten the video production period and present Full 3D CG videos with improved quality of work, attracting attention as a next-generation 3D animation studio. Based on these technologies, it has pioneered a new genre called Hyper-Realistic Realtime Animation and is receiving love calls from overseas productions.