News
현대자동차 ‘CRATER’ 오프로드 컨셉카, 대외 커뮤니케이션 이미지 Studio EON 제작
Hyundai Unveils ‘CRATER’ Concept Car with Visuals Crafted by Studio EON
2025.11.27
Studio EON contributed to the reveal of Hyundai’s CRATER off-road concept car in North America, producing the main campaign image as well as additional visuals set in extreme environments like snowy mountains and desert terrain, along with high-fidelity interior renders.
What made this project more meaningful was the response—it turns out the images produced by Studio EON were the most selected among all Hyundai visual assets from external collaborators over the past two years, according to the Design Strategy Team. The team even shared that this was “one of the most satisfying results we’ve had in recent memory.”
The project was led in collaboration with the Genesis Design Strategy Team, and has since expanded to Hyundai’s Design VR Team and Future Design Team.
Studio EON has supported public-facing concept visuals for upcoming 2025 models, built real-time internal communication tools, and developed key visuals and environments for lunar mobility R&D.
All assets were created using Unreal Engine, allowing for seamless reuse across images, videos, and immersive content formats. This project highlights Studio EON’s role in helping visualize the future of Hyundai design through bold, high-fidelity storytelling.
▼ Watch the Instagram Post here:
Studio EON contributed to the reveal of Hyundai’s CRATER off-road concept car in North America, producing the main campaign image as well as additional visuals set in extreme environments like snowy mountains and desert terrain, along with high-fidelity interior renders.
What made this project more meaningful was the response—it turns out the images produced by Studio EON were the most selected among all Hyundai visual assets from external collaborators over the past two years, according to the Design Strategy Team. The team even shared that this was “one of the most satisfying results we’ve had in recent memory.”
The project was led in collaboration with the Genesis Design Strategy Team, and has since expanded to Hyundai’s Design VR Team and Future Design Team.
Studio EON has supported public-facing concept visuals for upcoming 2025 models, built real-time internal communication tools, and developed key visuals and environments for lunar mobility R&D.
All assets were created using Unreal Engine, allowing for seamless reuse across images, videos, and immersive content formats. This project highlights Studio EON’s role in helping visualize the future of Hyundai design through bold, high-fidelity storytelling.
▼ Watch the Instagram Post here:
